by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-181 Malthus’ orphans Firms focusing on small, high-profit niches risk falling into a 200-year-old trap.
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-182 The Genetically Modified Marketer The turbulent confluence of technological and sociological change means that it is impossible to step into the same market twice. Marketers must also change and adapt to the shifting demands...
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-180 Less is more In most life science companies, the brand plan document is not fit for purpose. Intended to communicate the plan and gain commitment, It is typically a time-consuming tome that is rarely read and often ridiculed....
by Kall Kwik WGC | May 22, 2018 | Free Library
May, 2018 SMM-179 Getting the sizing right Merger and acquisition activity in the life sciences industry can learn from the natural world. This article explains why the key to success is being both bigger and different.
by Kall Kwik WGC | Apr 13, 2018 | Free Library
April, 2018 SMM-178 Segmentation, evolved Evolutionary adaptations are a response to market selection pressures, as seen by Sanofi’s Praluent strategy.
by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-177 The valuable brand The pressures of the 21st century market are slowly driving the adaptation of brand strategy, which means that creating value beyond the pill is both possible and increasingly...
