What’s the difference?

July/August, 2024    SMM-285 What’s the difference? The annual brand strategy review is important to both your business and your career. In some firms, it’s a valuable, effective exercise; but in others, it’s a time-wasting rigmarole. What value does...

The Killer Question

March, 2024    SMM-281 The Killer Question Expert strategists ask four crucial questions when reviewing their strategy. The first one confounds most of us. This is the first in a series of articles about how to differentiate between strong and weak...