2018 by Darwin

January, 2018    SMM-173 2018 by Darwin Our industry’s evolution can’t be predicted, but it can be foreseen, says Brian D Smith in this look at the industry trends emerging in 2018.

Choices, choices

March, 2017    SMM-158b Choices, choices Not all innovative business models are equal – different ‘species’ of business model are required to fit different parts of the healthcare environment.

A butterfly flaps its wings

February, 2017    SMM-156b A butterfly flaps its wings In chaos theory, the butterfly effect is the idea that complex systems can be so delicately balanced that small events, such as the flapping of a butterfly’s wings, can have large effects, such...

The New Basics

December, 2017    SMM-172 The New Basics Why innovative products and creative marketing won’t help if our industry fails to address the new basics.

Amazon’s invasion

December, 2017    SMM-171 Amazon’s invasion It’s no good being alarmed about Amazon entering the pharma market as a new channel. The organisation is incredibly competitive; and the disruption it has caused in every market it has touched...

The Great Schism

November, 2017    SMM-170 The Great Schism While recent approval by the FDA of Novartis’ new Kymriah gene therapy for leukaemia is undoubtedly cause for celebration, evolution suggests that such technological advance might also be the herald of...