A butterfly flaps its wings

February, 2017    SMM-156b A butterfly flaps its wings In chaos theory, the butterfly effect is the idea that complex systems can be so delicately balanced that small events, such as the flapping of a butterfly’s wings, can have large effects, such...

The Great Schism

November, 2017    SMM-170 The Great Schism While recent approval by the FDA of Novartis’ new Kymriah gene therapy for leukaemia is undoubtedly cause for celebration, evolution suggests that such technological advance might also be the herald of...

Pharma’s Coral Reef

October, 2017    SMM-169 Pharma’s Coral Reef A comparison of the life science industry past and present reveals that holobionts are now the principal form of competitor, while the fully integrated, self-sufficient company is becoming a...

Breathing Data

October, 2017    SMM-168 Breathing Data Amidst announcements and industry gossip about how companies such as Apple and Google are planning to upend the life science industry by their use of data, Novartis’s new CEO designate, Vas Narasimham,...

Life Lessons

October, 2017    SMM-167 Life Lessons Generics were once an unstoppable behemoth, threatening to dominate the industry as they sucked up market share. But their model seems to be fading. In this low-cost, non-innovative habitat, existing giants are...

Life Story

September, 2017    SMM-166 Life Story Product Life Cycle (PLC) is a familiar tool to experienced executives in pharma or medtech. It’s often assumed to be synonymous with line extension tactics, for defending against me-toos and generics. But the...