by Kall Kwik WGC | Dec 8, 2016 | Free Library
December, 2016 SMM-154 Building the future In my previous articles in this series, I described my research findings about the forces shaping our industry (Under Pressure, PME February 2016), the 26 new business models created by those forces...
by Kall Kwik WGC | Dec 8, 2016 | Free Library
December, 2016 SMM-153 Four switches of success Very similar firms often achieve very different results. This is explained by their genetic switches.
by Kall Kwik WGC | Dec 8, 2016 | Free Library
December, 2016 SMM-152 Rigour or Rigmarole All companies plan to succeed but only a few succeed in planning. The differences between them lie in how they answer seven fundamental questions.
by Kall Kwik WGC | Oct 20, 2016 | Free Library
October, 2016 SMM-149 Pricing’s Dodos One of my research streams is focused on the evolution of market access capabilities. Recently in an advisory role involving the market access strategy for a huge but ageing brand, I observed...
by Kall Kwik WGC | Sep 6, 2016 | Free Library
September, 2016 SMM-147 Choosing Destiny This follows on from my previous two articles in this series. I described the forces shaping the life science industry (see Under Pressure, PME Feb 2016) and the subsequent emergence of 26 new business...
by Kall Kwik WGC | Sep 6, 2016 | Free Library
September, 2016 SMM-148 Targeting’s Book of the Dead Why might companies full of bright, educated people do something that is, frankly, not very bright at all? The answer lies in its evolution; this article looks at why it happens and how...
