by Kall Kwik WGC | Sep 2, 2014 | Free Library
July, 2014 SMM-111 History Rhymes In this, the latest in the Darwin’s Medicine series from Pharmaceutical Marketing Europe, Professor Brian D Smith looks at how recent events in the pharmaceutical industry are an echo from the 19th...
by Kall Kwik WGC | Jul 9, 2014 | Free Library
May, 2014 SMM-110 Nothing Makes Sense This article in PME’s Darwin’s Medicine series discusses how evolutionary theory helps us understand and adapt to the industry’s latest deal-making frenzy.
by Kall Kwik WGC | Jun 16, 2014 | Free Library
June, 2014 SMM-109 Pharma’s Shrinking Waterhole A paradox of evolution is that well adapted creatures are also the most vulnerable; species thrive in their chosen habitat but decline when it changes. The same analogy helps us to see the...
by Kall Kwik WGC | Apr 22, 2014 | Free Library
April, 2014 SMM-107 Sex is a Good Trick In this article – part of PME’s Darwin’s Medicine series – Brian D Smith explains why pharma companies – and payers – should stop incestuous ‘best practice’ behaviours...
by Kall Kwik WGC | Apr 22, 2014 | Free Library
April, 2014 SMM-108 Hollow Victory How success traps companies and makes them vulnerable to competition.
by Kall Kwik WGC | Mar 14, 2014 | Free Library
March, 2014 SMM-105 Lessons on the Value of Service Professor Brian D Smith explores why so many medtech companies find it hard to create and offer customer added value services and gives tips on how to overcome this difficulty to gain...
