Glocalisation Change

May, 2023    SMM-268 Glocalisation Change This is the third article in the glocalisation series. It addresses decisions on how to adapt global strategy to local conditions. It identifies the flaws in most common approaches and describes the habits that characterise...

The Glocalisation Choice

March, 2023    SMM-264 The Glocalisation Choice The first key question in glocalisation is how to allocate effort and resources across multiple countries. Most current practice is simplistic and naïve. This article proposes a sophisticated, multifactorial targeting...