by Lindsay Bruce Smith | Dec 13, 2022 | Free Library
December, 2022 SMM-258 The Glocalisation Challenge The concept of glocalisation contrasts the increasingly global nature of the pharma market with the continuing importance of locally-specific market conditions. The implication is that firms need to develop...
by Lindsay Bruce Smith | Dec 13, 2022 | Free Library
December, 2022 SMM-259 Roche’s Creative Destruction A recent statement from Roche illustrates how Darwinian mechanisms act in our evolving market. Looking at the turmoil currently faced by start-up and early stage biotechs, we also see how difficulties can...
by Lindsay Bruce Smith | Nov 15, 2022 | Free Library
November, 2022 SMM-257 C-Suite Keystones Keystone routines in the C-suite shape your company and your career. Which type of CEO does your company have?
by Lindsay Bruce Smith | Oct 26, 2022 | Free Library
October, 2022 SMM-255 Cross-functional alignment This is the third in my series of articles about the human side of strategy execution, published in Pharmaceutical Marketing Europe. This time I look at how cross-functional alignment works...
by Lindsay Bruce Smith | Oct 26, 2022 | Free Library
October, 2022 SMM-256 COVID-19’s consequences I love the fact that our industry is evolving in surprising and hard-to-predict ways. Here’s why, in this complex adaptive ecosystem, COVID-19 vaccines might rhyme with antibiotics.
by Kall Kwik WGC | Sep 30, 2022 | Free Library
September, 2022 SMM-254 Longevity Lessons The secret to corporate longevity isn’t growth, it’s survival.
