Cross-functional alignment

October, 2022    SMM-255 Cross-functional alignment This is the third in my series of articles about the human side of strategy execution, published in Pharmaceutical Marketing Europe. This time I look at how cross-functional alignment works...

COVID-19’s consequences

October, 2022    SMM-256 COVID-19’s consequences I love the fact that our industry is evolving in surprising and hard-to-predict ways. Here’s why, in this complex adaptive ecosystem, COVID-19 vaccines might rhyme with antibiotics.

Strategic Commitment

September, 2022    SMM-251 Strategic Commitment In the second of a series of articles about the human side of strategy execution, I describe how to gain your team’s commitment to your strategy

Strategic Instincts

June, 2022    SMM-248 Strategic Instincts Four strategic instincts separate great strategists from the others. This article in Pharma Focus Asia discusses what makes some pharmaceutical companies better at making and executing strategy than others...